Event Details
CALL FOR PAPERS - MODAPALAVRA e-periodical - BRAZIL
Submissions: until 31 January, 2018
Publish: july, 2018
The ModaPalavra e-periodical Journal makes the call for unpublished
scientific research papers known publicly until January 30th, 2018 in
order to compose the thematic dossier Trends Studies and Fashion
Branding.
Trends Studies are an emerging transdisciplinary discipline that
aggregates a set of skills, underlining the perspectives of the study of
culture, sociology, cultural management, marketing and design.
Nevertheless, the relationships between Trends Studies and Fashion is
still relatively unexplored and it is important to develop the
articulations between both, solidifying the concepts of trends and
fashion. Mindset trends, reflecting the spirit of time, have the
potential to affect many sectors, and groups of individuals, through the
various creative signals that emerge and change practices and
representations. Fashion, as a system of massification of behaviors,
addresses many of these signals and assigns them a specific evolution
dynamic.
On the other hand, Fashion Branding not only undergoes changes, fruit of
the new sociocultural dynamics, but it is also an object of new mindsets
and perspectives on the fashion system. Fashion Branding represents
today a growing discipline that seeks to manage complex identity
narratives and consumption patterns, which require new practices and
perspectives on the management of a fashion brand, as well as a
reflection of Brand Language as a vehicle between the brand and its
public(s). It is important to consider that Fashion Branding has
specificities that require a conceptual reflection capable of
translating them into proper strategies and actions for the sector.
In this sense, the present dossier seeks works of fundamental or applied
research capable of deepening the concepts and the practices, as well as
provoking a debate on these themes, according to several perspectives
and areas of knowledge. We encourage the submission of articles that
work on Trends Studies and Branding in their close relationship with
Fashion, considering the following topics:
- Articulations between Trends Studies and Fashion;
- New approaches in Fashion Branding;
- Fashion and/or Trends Theory;
- Fashion Design and Branding;
- Brand Language in Fashion Brands;
- The impact of Trend Studies on Fashion Design;
- Fashion Communication and Branding;
- Style and Taste Trends;
- Cultural Branding and Fashion;
- Narratives of Fashion Brands;
- Branding and Consumer Culture in Fashion;
- Urban tribes and Fashion Branding.
For the regular evaluation process, the articles must be strictly within
the norms of the journal and submitted directly to the SEER platform
http://www.revistas.udesc.br/index.php/modapalavra/about/su
bmissions#onlineSubmissions
Further details are available at modapalavra@gmail.com
